The 2027 SHOT Show, the firearms and outdoor industry’s annual trade show, runs January 19–22, 2027, in Las Vegas at The Venetian Expo and Caesars Forum. It is a trade-only event run by NSSF, The Firearm Industry Trade Association, and it is where much of the industry announces its new products for the year.
The schedule
Per the official SHOT Show schedule (subject to change):
- Exhibit hall hours: Tuesday through Thursday, 8:30 a.m. to 5:30 p.m.; Friday, 8:30 a.m. to 4:00 p.m.
- Monday, January 18: SHOT Week Supplier Showcase, 8:30 a.m. to 4:30 p.m.
- Tuesday, January 19: Show opens. Industry Welcome Reception that evening.
- Wednesday and Thursday: Supplier Showcase Reloaded during the day, with industry networking events in the evening.
- Friday, January 22: Final day; the floor closes at 4:00 p.m.
Industry Day at the Range, the media and buyer range day, is usually held the day before the show opens. Check the official site for confirmed details.
How we will cover it
Fully Loaded Clip plans to be on the floor all four days. Our coverage will focus on:
- New products worth paying attention to, with photos from the floor
- Suppressors and short-barreled rifles, and how manufacturers are responding to ATF’s October 2026 decision to stop enforcing NFA registration for those categories
- Industry conversations with the people building the companies behind the products
- Daily recaps in writing and video
For exhibitors and PR teams
If you want to schedule a booth visit or an interview during the show, email Contact@fullyloadedclip.com with “SHOT 2027” in the subject line. We do not accept payment for editorial coverage.
